The Convergence of CRM with the eCommerce Platform
CRM and eCommerce have traditionally been standalone systems that don’t share information. But in today’s digital, mobile and social world, companies need to capture and connect all interactions and transactions to provide seamless cross-channel brand experiences.
Download this executive brief, The Convergence of CRM with the eCommerce Platform, for a look at how a single eCommerce and CRM platform opens new possibilities to understand customers, provide better service and drive revenue—without the challenges of integrating standalone systems.
This brief covers:
- The business importance of CRM in both B2B and B2C commerce.
- The benefits of a natively integrated CRM and eCommerce solution.
- How a single system of record improves customer support and sales experiences.