Walt Disney said it well, people are the key to the success of anything. Successful businesses understand this, and more and more over the last decade, organisations of all types and sizes, have made huge steps towards an employee focused work place. An attitude that creates an environment where employees can thrive, and as a result, drive real value for the organisations they work for. To achieve this, organisations need to understand three core things. Employees must be committed, love what they do, and be recognised, validated and appreciated for the value and drive that they bring.
The bottom line is this, devoted employees are the ones delivering the most value to your organisation! The question is this, how do you increase employee devotion? How do you ensure that you are creating the best possible environment for your teams to flourish, and give you their best?
Below are 3 strategies you can focus on to increase employee devotion, and help your company grasp hold of the organisations vision, and run with it.
1. Brand Story
A solid brand story that infuses employees with vision, and communicates clearly the “Why” of your organisation is one of the first steps towards employee devotion. It should really start with the onboarding process with how you bring people into your company. Why? Because it creates engagement, retention and a clear understanding of purpose. Really, people want to see how they fit into the company they are working with. What is the bigger picture! If your people don’t understand how they fit, they will probably act like a misfit, and that isn’t their fault!
The age old saying, “I don’t care how much you know, until I know how much you care”, is the perfect example here! Communicating you organisational “why”, is crucial to creating devoted employees, who understand they are working towards, and being part of, something with a much bigger purpose! You can learn more about discovering your “why” in this article.
Statistics have shown that companies that maintain high levels of employee retention have established a learning and development plan for their staff. A University of Pennsylvania study showed that a 10% investment in capital improvements increased productivity by 3.9%, while a 10% investment in developing people increased productivity by 8.5%. What does this tell us? Investing in your people’s development is a sure-fire way to increase employee devotion. Not only does this investment show your employees that you care about their personal growth, it also makes them more committed to your organisation. They know they are part of something that cares about their own skills, and want more, it fosters an appetite for growth, something that permeates the rest of your company. Connect your employees with the knowledge, skills and abilities to stay engaged, and you will see your team devotion drive up!
3. Nurture Brand Advocates
Equip your employees to become brand representatives, help them to identify with the brand story so personally that they feel like they are part of the brand. As Simon Bailey rightfully said, one of the keys to begin building this identification is to recognise what they do well! Enabling employees to want to self-identify with your brand, forces your company and your staff’s devotion, into brand fresh territory! Think of Google, and the status their employees have as “Googlers”, the devotion they feel to the company, as they are so intrinsically tied to its vision, and its brand identity. This not only makes them feel important, but gives them a status that many other companies can’t offer, this positions Googles employees perfectly to become brand advocates and representatives for the company. You don’t have to copy Google, but they offer a fitting example to follow.
All companies require continuous learning, and continuous change. The world we are living in today is moving faster than ever, and the employee, employer landscape has shifted drastically over the last couple of decades. Continuous learning pushed employees, employers, and business owners, to learn, unlearn and re-learn. Ask yourself today, which one of these strategies could you implement, improve, or reignite, to allow your employees to feel more and more central to your organisations success, because as Walt Disney said;