Creating the right company culture is one of the most important things you should do within your business as a toxic culture can have a negative effect on all aspects of your company. Sometimes, the importance of creating the right company culture can be overlooked as other aspects begin to seem more important. This, however, should never be the case.

Company culture should drive business success. That is the main factor any business should focus on when developing their business values. There are several different methods you can use to cultivate your company culture.

  1. Clear and open communication between people at all levels in your business. This means everyone can be more aware of what they are aiming for when completing projects, tasks or work they have been assigned. They know exactly what the company stands for and how the company wants to achieve it. Communication works both ways, and employees like to know they are being heard and that their opinions matter.
  2. Take time out to talk to your employees about any concerns or ideas that they may have.
  3. Recognizing the different achievements and successes the people within your organisation have and celebrating them makes people feel more appreciated, and in turn, boosts their productivity, which is the long term benefit to any organisation.

Too many businesses focus on making a profit above all else, or have limited knowledge on how to develop their company culture. If this is the case, you will notice it having a detrimental impact on your employees and their quality of work. They may become unfocused, or just generally begin to enjoy their job less and less. If you take the correct steps to create a good company culture you will achieve it. Your employees are always your companies best asset.

Being a great place to work is the difference between being a good company and a great company.
— Brian Kristofek, President and CEO, Upshot

As you can see, developing your company culture can have an extremely positive effect on your organization! Using clear communication to show your employees and clients what your company stands for while still listening to their concerns, can mean keeping both your employees and customers happy. This is vital when it comes to succeeding in any industry.


Here are some links to other blogs that can help you on your journey to creating and cultivating the correct company culture.