When Elon Musk was asked about how he has learnt to build rockets. He had a simple answer: “I read books”.

On that simple point, here are 10 books you should read over the next year to drive success, and invest in your own personal growth.

The Effective Executive. Peter F. Drucker, 1967.

Execution is key for Drucker, and that means getting “the right things done.” An oldie but a goodie, this classic still occupies the shelves of many leaders. In it, he explains how although some are natural-born leaders, there are skills that can be developed to make a better executive.

Good to Great: Why Some Companies Make the Leap…and Others Don’t. Jim Collins, 2001

Are you ready to take your company to the next level? Citing five years of research into 6,000 articles and 2,000 pages worth of interviews, Collins tells you how to do it. You’ll love his deep store of refreshing ideas for evaluating business leadership, including “Level 5 Leadership.”

Giants of Enterprise: Seven Business Innovators and the Empires They Built. Richard Tedlow, 2003

Dale Carnegie. Henry Ford. Sam Walton. Their shadows still tower over national commerce, and Tedlow describes the lives of these true business giants that have undoubtedly changed the world as we know it. The studious business person can learn much from this review of the struggles and successes of these world-renowned leaders.

True North: Discover Your Authentic Leadership. Bill George, 2007

One major change to business leadership in recent times is the emphasis on authenticity. Rather than adopting time-worn models of stuffy leadership, George inspires readers to know themselves and create their own, tailor-made style.

Ignore Everybody: and 39 Other Keys to Creativity. Hugh MacLeod, 2009

From idea doodles on the backs of cards to his own popular blog, MacLeod has ideas about everything, including standing out from your competitors and the meaning of life. His main subjects here are creativity and how to foster new ideas. A lively, illustrated guide to unleashing your ingenuity.

How to Win Friends and Influence People. Dale Carnegie, 1937

How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership and to arouse enthusiasm among people." Essential reading for any business man.

Awaken The Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Life. Tony Robbins, 2012

Are you in charge of your life? Or are you being swept away by things that are seemingly out of your control? In AWAKEN THE GIANT WITHIN, Anthony Robbins, the bestselling author of UNLIMITED POWER, shows the reader how to take immediate control of their mental, emotional, physical and financial destiny. Anthony Robbins has devoted more than half his life to helping people discover and develop their own unique qualities of greatness. He is considered one the world's leading exponents in the science of peak performance and is committed to assisting people in achieving personal and professional mastery. 

Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future

South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. He is the real-life inspiration for the Iron Man series of films starring Robert Downey Junior.

Jony Ive: The Genius Behind Apple's Greatest Products

Steve Jobs discovered Ive in 1997 when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'.

Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand.

Little has been known about this shy, softly-spoken designer. Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.

Buyology: How Everything We Believe About Why We Buy is Wrong. Martin Lindstrom, 2009

Martin Lindstrom's ground-breaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and ground-breaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

 

 

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