Wearable Tech Giant Excels With 3EN

Just seven years after launching the first fitness tracker online, the company has become the epitome of a successful start-up, shipping millions of units to 54 countries around the globe. But Fitbit couldn’t maintain that level of achievement without a whole lot of infrastructure. Again, technology to the rescue. One of the ways Fitbit has managed its complex B2C and B2B omnichannel operations is with the NetSuite ERP solution.